On April 12,
2006, the second TRIZ Day in the Netherlands was organized. With
the representatives of 15 organizations, the day was filled with
different presentations and refreshment breaks enabling the
participants to exchange their opinions, views and get to know
each other better. In contrast to the first TRIZ Day, conducted
on May 18, 2005 which was more focused on explaining the TRIZ
basics, this year event was dedicated to exposing the practical
aspects of applying TRIZ within different areas of activities:
from solving problems related to redefining business strategy to
technological problems and creating new breakthrough products.
In the morning,
Valeri Souchkov presented an overview of modern Systematic
Innovation focusing on latest advances, tools and techniques
developed to turn TRIZ to well-defined and structured process.
After lunch and discussions among the participants, 10 different cases of TRIZ
applications were demonstrated as a part of the afternoon
sessions by Jacques Stevens (Stevens Idé Partners), Rudy
Hoeboer and Mathijs van Zutphen (Crossing Signals), and Valeri
Souchkov (ICG T&C). Presentation of Harry Rutten (DSM Research
Campus Geleen) was focused on sharing experience with overcoming
challenges related to TRIZ implementation within DSM and Limburg
province; and Oebele Bruinsma (SynMind) presented SynMind™:
a web-based solution for evaluating and assessing ideas and
proposals within collaborative networking environment.
Modern
Systematic Innovation has a broad area of application, and it is
not surprising that the number of success cases is steadily
growing worldwide and TRIZ becomes a major paradigm for enabling,
accelerating and boosting innovation in both red and blue oceans.
It was also noted many
times that the degree of awareness about Systematic Innovation
in the Netherlands is still very low comparing to other
countries; and one of the prerequisites for successful
introduction of Systematic Innovation methods is investing
efforts to create open and collaborative innovation culture
within organizations.
During the closure
minutes of the event and follow-up discussions, it was
proposed to continue further collaboration among the
participants by establishing the TRIZ Network in the
Netherlands.
